Advertising Film

Task 1

Camera Terminologies & Reflection

In today’s lesson, I learned a lot about cinematic scenes and how to use different camera angles and different shots.

Every film has cinematography and it’s the most important thing in films. For the beginning and to the end of a film we use different camera angles and shots.

I learned many angles and shots in films.

Extreme close-ups - you'll only see extreme details, such as B. One eye allows a character to see how he falls 

Medium shot - you'll see through the trash, and this can be used in a shot where you see three other people from the trash. The vista - you'll see the whole subject from foot to head. You can use this shot to show some people are lonely by showing character and temptation. 

Cowboy Shot - You'll only be looking from the waist up, this can be used to show guns in Weston movies. 

Close-up - you'll see the head and shoulders; this can be used in a horror film to show fear.

Task 2

Talking Heads Advert Practice

Task 3

Reflective Journal

On the day of the recording, I was sick so I did not have any footage. I got permission from my teacher and the three students that recorded the Lynx advert to use their footage. from what I got told the camera and the spot was not an issue for them. When I saw the footage I was a bit surprised, the recording was very blurry and there were not enough shots to work with but I managed to create an advert. I think the problem was the focus ring that was not used.

The student in the advert Dwij was saying the same thing from different camera angles so when he started to with the first lines I cut to a different camera angle. I used transitions effect between the clips and I also added some exciting music for the background to make the advert more interesting. At the end of the advert I used a picture of the product with louder music and also added a deal of 20% off the first purchase.

Task 4 Persuasive techniques

Persuasive Devices

1. Plain folks - When you get normal everyday people to try the product

2. Humor - Is to make the audience laugh and have fun

3. Bandwagon - This is to show that everybody uses this product so you should also use it

4. Celebrity endorsement or testimonial - This is to get a celebrity to use the product and advertise it

5. Emotional appeal or transference - This is to get the audience to feel a certain emotion about the advert

Persuasive modes

Pathos - This is when the announcer tries to appeal to the audience's emotions

Logos - Attempts to appeal to reason over logic, usually with facts and

Ethos - Appeal to the credibility of the character, for the credible brand.

In my advert, I will utilize Pathos to show how astonishing of a climate it is in IKEA and the feeling of shopping there. There are many emotions shown in the advert for example happiness, sadness, and excitement

Task 5 Tv advert analysis 

This advert was created on 03/06/2021 by IKEA. 

This short advert starts with emotionally appealing footage. They want to show us that what's going on in the world is bad and we should start recycling more. In this advert, there is also the anti-bandwagon persuasive device being used. They are trying to send a message about recycling and to be different from people that throw their trash outside. They also used the famous IKEA slogan The wonderful everyday at the end. 

Task 6 YouGov research

https://yougov.co.uk/topics/consumer/explore/brand/IKEA

• Baby Boomers: 1946-1964
• Generation X: 1965-1981
• Millenials: 1982-1999

YouGov has interviewed 1170 people about IKEA. IKEA is a very famous and successful company. 99% of the people have heard of Ikea, It is liked by 68% of the people and disliked by 7%. 23% were neutral. Ikea is more famous among the Millenials. Ikea is more popular among women 76% and men, it's 68%. Other department & home stores liked by IKEA'S fans: Wilko, Dunelm, B&Q, and Sharp's 

Other things liked by IKEA fans: Cardisrty, Men's health, and BMW series 3

IKEA is top three in the department and house section

first one is marks & spencers second is B&Q and third is IKEA  

 

Task 7a

vox pops

My vox pop

• Do you know what IKEA is?
• What do you know about IKEA?
• What do you think about the quality, is it worth the money
• why shop at IKEA?
• What country is IKEA from?
• what is your favorite IKEA restaurant meal?

I did not have my USB so I used Vinnies futtage 

Vinnie vox pop

• Who is the best actor to portray batman
• Who is the worst actor to portray batman
• What is your favorite pokimane game? 

Task 7b

Advertising project - week 5

POINTS

A story told with pictures using description and dialogue that is placed within the context of a dr

Dialog (centerline)

screenplay 

brackets explain the situation for example (crying) not the character is sad

contest 

impact 

Task 8 Scriptwriting (Meerkat advert)

 EXT. DESERT HIGHWAY. LS - DAY

A camper van speeds across a barren desert highway, kicking up dust as it goes.

 

MEERKAT #1
Ahh, there’s nothing like a family road trip.

 

INT. CAMPER VAN. 2 SHOT. DAY

MEERKAT #1 sits in the passenger seat, dressed smartly. He props up his cowboy hat. MEERKAT #2 is at the steering wheel, leaning forward and focusing on the road. He turns to Meerkat #1.

 

MEERKAT #2
(Worried)
But we don’t have a family

 

Meerkat #1 turns to Meerkat #2 and magically pulls up a framed portrait of child actor Macauley Culkin, showing him during his early years as a child.v

 

MEERKAT #1
That’s why I invite child star, Macauley Culkin, to complete the family dynamic.

 

The Camper van brakes hard and stop in front of MACAULEY CULKIN. The kicking dust is on MACAULEY. MEERKAT #2 Stops the van and MEERKAT #1 opens the door of the van

 

MEERKAT #1

(Confused)

Can I help you?

 

MACAULEY

It’s me MACAULEY

 

MEERKAT #2 Leaves the driver seat and appears, with a camera around his neck

 

MEERKAT #2

(Shook)

He’s a lot bigger in real life

 

MEERKAT #2 speed Drives towards the amusement park

 

INT. AMUSEMENT PARK. DAY

MACAULEY Sits in a children’s ride looking board arms crossed, The ride drives by the meerkats and they are recording him.

 

 

MEERKAT #1

WOW look MACAULEY, Weeeee

Task 9 Storyboarding Practice

Task 10 Week Five Reflection

• Which planning document have you enjoyed more; scripting or storyboarding?

I enjoyed the storyboard more because in the storyboard I could draw the advert so it will be easier for me and for the audience to understand. In the storyboard, you can both write and draw but in scriptwriting, you can only write so it will be harder to describe the scene.

• What important rules relating to scripting have you remembered?

One of the important rules is to keep the information short with important information. Have names for the characters so you know who is who, or you can have numbers to identify the person. write in brackets the character's emotion if the character is sad happy crying and m.m.

• What information should you include on a storyboard? 

You should include the names of the persons the number of shots and the description. It's important to use for example the shot number so you and the audience know where every shot belongs. You could also include the destination of the character and in which direction there heading.

• How will what you’ve learned this week influence your own production?
  
  

I learned how to create a storyboard and scriptwriting. I am going to use this information in my next projects for example the advert. The storyboard and scriptwriting will help me a lot by creating a plan for me and I have everything under control. I will also know what to say and the emotions I should have and with the storyboard, I can imagen the scene and draw it how I like so I can understand it better and describe it.

• What difficulties have you had with these practice activities? How did you overcome them?

The more difficult one I will say is scriptwriting because it's all writing so I find it harder to describe the situation in storyboarding I can describe it with images of the situation and I can show how the character looks and what it's doing.

Task 11 Advert Synopsis

Synopsis 1: At the beginning, Mortadha Wakes up from an Ikea bed (very happy) running to the Ikea kitchen to get some amazing food from the Ikea restaurant. Eating the food and the prices and deals appear in the advert. He goes to his Ikea furniture room and watches tv, Muffe appears and shows the features of the Ikea app and also describes the quality of the product. Ends the advert with a funny joke. (The actions in the advert are quick)

Synopsis 2: At the beginning of the advert Mortadha is jumping on the Ikea couch at home (having fun) He runs to his IKEA wardrobe to get his clothes and to get ready to go outside but before that he had to go to the kitchen and eat some IKEA Swedish meatballs and then he shows the IKEA furniture and food.

Synopsis 3: First the video starts with Muffe eating IKEA food and after that him and Mortadha goes to the IKEA wardrobe and get ready to go to IKEA. They start the advert from home and it changes to IKEA. They explore IKEA and the prices, They also goes to the IKEA restaurant to eat and it ends by them sleeping on the IKEA bed.

Task 12 advert script

Task 13 Advert storyboard

Task 14 Call sheet

Tracking & target setting 

• Planning a story with a script and filming/editing.
• Finishing my sentence and adding more descriptions.

Task 15 rough cut & reflective journal

In the beginning, I found it hard to schedule the shooting day because Amed was busy and we were not sure when we should record so we decided that we should go on a Thursday because the weather was good. we recorded Ahmed's advert first and after that we recorded mine.


The easiest was the last bit with the food because we were alone and we recorded as much as possible without getting disturbed. In the clips that we recorded there were a lot of people getting in the way of the clips so we had to record again and again.

The most difficult part of my advert was to find the right space to record where there are fewer people and the place looks good. I tried to get a good-looking shot with different backgrounds so it won't be boring. I had to retake the clip where I pointed at the website 3 times because it was crowded.

So for the next time, I will use a camera instead of my phone for better quality and I will have more people filming and being in the advert. I will use different shooting angles and I will record more so I have more to work with.

I think I managed to get all the clips that I had in mind and the clips that I had on the storyboard I also recorded a few extra clips just in case anything happened with the footage or if I just don't like it.

I did not have many problems with premier pro although it was lagging a bit I still managed to do it. I used different transitions and I feel comfortable using a premier pro. I've used premier pro before on my previous projects so that made it easier for me to edit this advert.

My main tool was the cutting tool. I used it to make clips shorter and to get the music shorter. And another thing I used a lot is the transitions between clips for example the dip to black and dip to white. it helped me a lot to make the advert smooth and quick. I also used the textbox a few times to add the prices and the product name.

Task 16 SWOT analysis

Task 17 Final cut

Task 18 Final evaluation

Of all the topics we’ve studied relating to filming and adverts, which have you enjoyed the most? Explain why. (Check the task headings to remind yourself if needed)

The topic iv'e enjoyed the most in this project is the rough cut. The rough cut taught me lot about editing and being creative. The final cut also helped a lot because I had a chance to make some changes and learn from my mistakes. I love editing videos and when it's my footage it makes me exited to edit.

• How difficult was it to successfully arrange your shooting for your advert? Did you shoot according to the original time you set?
  

It was a bit difficult to arrange the shooting

• Realistically, how well put together was your planning on your advert project? What could you have done differently to improve the organisation of your project?
  
  

• Out of all the footage you filmed, which shot is your favourite? Add a screenshot of the shot and explain why.
  
  

• When it comes to editing with Adobe Premiere, how confident do you feel with the software and working with each of the tools?
  
  

• Are you satisfied with the outcome of your advert project? What do you think of the final piece. Be critical, no one’s work is perfect. What do you think are the strengths and also weaknesses.
  
  

• What is the one concept, technique or process you learnt from this project that you will carry forward in to your next project?